{"id":824,"date":"2025-09-10T14:56:48","date_gmt":"2025-09-10T06:56:48","guid":{"rendered":"https:\/\/thewayforward.io\/?page_id=824"},"modified":"2026-05-23T14:10:59","modified_gmt":"2026-05-23T06:10:59","slug":"offerings-for-individuals","status":"publish","type":"page","link":"https:\/\/thewayforward.io\/index.php\/offerings-for-individuals\/","title":{"rendered":"Offerings for Individuals"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;135a91fc-22d0-4608-b7fb-087af71e3c37&#8243; header_4_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Your TECH CAREER. Your Way Forward.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;927abbfd-d6fe-423b-9cf3-4fd0f897bbe6&#8243; header_text_color=&#8221;gcid-266ba876-53e9-43d2-8326-b935293de15e&#8221; header_font_size=&#8221;61px&#8221; global_colors_info=&#8221;{%22gcid-266ba876-53e9-43d2-8326-b935293de15e%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h1><span style=\"color: #00cec8;\">Offerings for Individuals in Tech\u00a0<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;64ff54df-265b-4db1-a04e-ebb20081003f&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><span>*** Please note that Khang is fully booked for the whole year of 2026 as he only offers limited slots beyond his full time as Group Head of Digital and Technology at Banyan Group. Do not hesitate still to connect \/ follow \/ exchange with him if you are like-minded ***<\/span><\/p>\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">With over 27 years of professional experience across Europe and Asia and counting (he started working in 1998), Khang Nguyen Trieu had the opportunity to grow a successful career in different companies and contexts, and has been both an individual contributor and a manager up to C-level positions. He also had his fair share of professional challenges and setbacks at some points in his career upon which he was able to build his way forward (one of the reasons he named his venture with this name).<\/p>\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">Khang has always taken pride and satisfaction in growing the people in his teams &#8211; grooming some for example to a level where they ended up being invited (travel expenses covered) to go to AWS Re:Invent flagship event in Las Vegas to talk on stage. After 20 years of experience, some people in his network reached out to him for mentoring and he realised that he enjoyed helping people in tech grow beyond people in his own teams.<\/p>\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">Khang&#8217;s offerings are purchased either by companies (often using their training \/ development budget) or by individuals directly.\u00a0<\/p>\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">One thing to keep in mind though: for mentoring to have a noticeable impact, there are a few conditions to fill:<\/p>\n<ul>\n<li class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><strong>A real sense of frustration on your side<\/strong>. Mentoring will bring you concrete insights and tools to activate, but will require commitment to take actions on your side. You must feel this urge to avoid wasting your time and money. There are other ways to progress if you have not reached that point yet: continuous learning, listening \/ watching inspiring podcasts, etc&#8230; A good way to start is for example to subscribe to the free <a href=\"https:\/\/geek2star.thewayforward.io\/\">&#8220;from Geek to Star&#8221; newsletter<\/a> that Khang is publishing regularly, which shares insights and tips on how to grow in a tech career in this AI-age.<\/li>\n<li class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><strong>An alignment of values<\/strong> between the mentee and the mentor:\u00a0 advices, guidance you get from a mentor must be applicable to you. Meaning that you must feel they are aligned with your values to be able to apply them. Similarly, you may dismiss them \/ find them not relevant if your values differ too much from your mentor. There is no right or wrong in this, just a difference of paths.<\/li>\n<\/ul>\n<ol>Here are Khang&#8217;s values:<\/ol>\n<p><span>\u201cBelieving in sharing, transparency and freedom to take initiatives\u201d<\/span><span><br \/><\/span><span>\u201cHaving a positive and forward-looking mindset\u201d<\/span><span><br \/><\/span><span>\u201cLeading with respect rather than as a brutal leader\u201d<\/span><span><br \/><\/span><span>\u201cFostering collaboration and collective success beyond organizational silos\u201d<\/span><\/p>\n<p>You can check <a href=\"https:\/\/www.linkedin.com\/in\/knguyentrieu\/\">his Linkedin<\/a> as well to get a glimpse of his professional convictions and stance and if you&#8217;ve gone beyond this point, you are good to go for a 20min &#8220;get to know&#8221; each other to see if you want to proceed further with mentoring. As part of his mentoring, Khang uses a behavioral framework he designed himself to be relevant for engineers in tech: SHINE<\/p>\n<ul>\n<li><span><\/span><strong>Soft<\/strong> Skills development<\/li>\n<li><strong>Hard<\/strong> Skills development<\/li>\n<li><strong>Industry<\/strong> Knowledge development<\/li>\n<li><strong>Network<\/strong> (meaning relationships) development and nurturing curiosity<\/li>\n<li><strong>Experience<\/strong> build-up\u00a0<\/li>\n<\/ul>\n<p>Starting with a self assessment and a discussion on the goals you want to achieve personally, Khang will use this framework to help you grow up not only for yourself but in the eyes of the company.<\/p>\n<p>Another approach which can be interesting for Tech leaders at ExCom or near to Excom level: the Sparring Partner approach. What does it consist in? It is based on the same principle of sparring partner in martial arts or boxing, practicing in real time on a leadership topic. Concretely, during a sparring partner session, the Tech leader and Khang will work on a concrete topic the Tech leader has (e.g re-org, strategic sourcing, set up a an AI CoE&#8230;) on which another Tech leader (Khang) can act as a sounding board but also co-deliver during the working session. The session therefore becomes a &#8220;productive&#8221; session concretely advancing a topic the Tech Leader needs to address, bringing him (external) insights and contribution.\u00a0\u00a0<\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;<a href=\"https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221\" rel=\"nofollow\">https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221<\/a>; url_new_window=&#8221;on&#8221; button_text=&#8221;Connect and Contact him&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f0c14970-edab-4fe5-b501-071761b1506d&#8221; button_bg_color=&#8221;#00CEC8&#8243; button_border_color=&#8221;#1FD7E0&#8243; global_module=&#8221;921&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;What (Logos) &#8211; Offer: Mentoring for Tech Experts&#8221; module_id=&#8221;anchor-expert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;anchor-OKR&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;rgba(255,255,255,0.7)&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;45px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #00cec8;\">For frustrated Tech experts<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;64ff54df-265b-4db1-a04e-ebb20081003f&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">\n<p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><span style=\"font-weight: 400;\">In a world where Technology is Power, it seems very strange that so many tech experts feel they are not recognized up to their value and not compensated as they should. Except for limited companies such as typically the big Silicon Valley ones (Google, Meta, OpenAI, Salesforce, Microsoft&#8230;), the reality is that most companies have kept their vision of Tech the same than in the past decades when &#8220;IT&#8221; was merely a support function. As an individual, recognized for your technical expertise in the company but without clear perspective for evolution of your career and compensation, how do you break this ceiling glass that is written no where? This is where mentoring can help you to identify the steps \/ tactics and actions to take to go beyond the ceiling glass: not necessarily to become a manager if your passion is into tech, but to become a Most Valuable Individual in the eyes of the management and the company for you to have the desired impact &#8211; and related compensation.<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;<a href=\"https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221\" rel=\"nofollow\">https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221<\/a>; url_new_window=&#8221;on&#8221; button_text=&#8221;Connect and Contact him&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f0c14970-edab-4fe5-b501-071761b1506d&#8221; button_bg_color=&#8221;#00CEC8&#8243; button_border_color=&#8221;#1FD7E0&#8243; global_module=&#8221;921&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;What (Logos) &#8211; Offer: Mentoring for International Leaders&#8221; module_id=&#8221;anchor-intl&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;anchor-AI&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;rgba(255,255,255,0.7)&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;45px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #00cec8;\">For Tech leaders going international<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;64ff54df-265b-4db1-a04e-ebb20081003f&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0Khang is a French of Vietnamese origins. Born in France, he grew up with a double education: mostly Vietnamese \/ Asian at home, French at school and then at work. In 2016, when he moved to Singapore with his family, his first job involved building a software engineering team in Singapore and in Vietnam. Confident that his Asian roots would help him to manage teams in Asia as easily as he used to manage team in France, he discovered he still had to learn on managing cultural differences. In the second company he joined in Singapore as General Manager, he had to manage international initiatives with product and tech engineering teams from Singapore, Philippines, India, UK and USA. He went a step further in the third company he worked for, leading at C-level a massive cloud migration of 45 regional datacenters and server rooms involving teams across all continents as well as helping to set up a Tech center in Bangkok and make it work together with the historical Tech center in France, as well as outsourcing in India.\u00a0<\/p>\n<p>For Tech leaders who are taking on responsibility of teams at a country level to an international level, especially with high cultural differences (Western \/ Asian), mentoring can help to set you up for success.<\/p>\n<p>For those who appreciate being able to work jointly on some key topics they have, the sparring partner approach is also available.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;<a href=\"https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221\" rel=\"nofollow\">https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221<\/a>; url_new_window=&#8221;on&#8221; button_text=&#8221;Connect and Contact him&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f0c14970-edab-4fe5-b501-071761b1506d&#8221; button_bg_color=&#8221;#00CEC8&#8243; button_border_color=&#8221;#1FD7E0&#8243; global_module=&#8221;921&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;What (Logos) &#8211; Offer: Mentoring for C-Level&#8221; module_id=&#8221;anchor-Clevel&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;anchor-Cloud&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;rgba(255,255,255,0.7)&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;45px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #00cec8;\">For Tech leaders aiming at C-level positions<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;64ff54df-265b-4db1-a04e-ebb20081003f&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0As Tech leaders climb up the management ladder (for those who choose to go this way), they may feel they are sometimes following a lonely path, especially if working in a company which dominant culture may differ with their own (e.g an Asian leader in a Western company, a Western leader in an Asian dominant culture company). Daily interactions out of the Tech population will increasingly (or should if it is not the case) take a significant amount of time. While still being perceived as &#8220;The Tech person&#8221; in the C-Suite and Board room, Tech leaders at this level must also make their counterparts feel that they are much more than this, able to provide global strategic thinking beyond just Tech.<\/p>\n<p>A blend of coaching and mentoring in a safe and confidential space can help Tech leaders to forge their path ahead with more serenity.\u00a0\u00a0<\/p>\n<p>For those who appreciate being able to work jointly on some key topics they have, the sparring partner approach is also available.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;<a href=\"https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221\" rel=\"nofollow\">https:\/\/www.linkedin.com\/in\/knguyentrieu\/&#038;#8221<\/a>; url_new_window=&#8221;on&#8221; button_text=&#8221;Connect and Contact him&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f0c14970-edab-4fe5-b501-071761b1506d&#8221; button_bg_color=&#8221;#00CEC8&#8243; button_border_color=&#8221;#1FD7E0&#8243; global_module=&#8221;921&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your TECH CAREER. Your Way Forward.Offerings for Individuals in Tech\u00a0*** Please note that Khang is fully booked for the whole year of 2026 as he only offers limited slots beyond his full time as Group Head of Digital and Technology at Banyan Group. Do not hesitate still to connect \/ follow \/ exchange with him [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" admin_label=\"Intro and Bio (Ethos)\" _builder_version=\"4.27.4\" _module_preset=\"default\" background_color=\"gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76\" collapsed=\"off\" global_colors_info=\"{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.27.4\" _module_preset=\"135a91fc-22d0-4608-b7fb-087af71e3c37\" header_4_text_color=\"#FFFFFF\" global_colors_info=\"{}\"]<\/p><h4>Systems x People x AI. Full potential.<\/h4><p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"927abbfd-d6fe-423b-9cf3-4fd0f897bbe6\" header_text_color=\"gcid-266ba876-53e9-43d2-8326-b935293de15e\" header_font_size=\"61px\" global_colors_info=\"{%22gcid-266ba876-53e9-43d2-8326-b935293de15e%22:%91%22header_text_color%22%93}\"]<\/p><h1><span style=\"color: #00cec8;\">Offerings for Travel and Hospitality companies\u00a0<\/span><\/h1><p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"64ff54df-265b-4db1-a04e-ebb20081003f\" text_text_color=\"rgba(255,255,255,0.7)\" global_colors_info=\"{}\"]<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">\u00a0<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">Ageing systems, siloed ways of working, board pressure to \u201cadd AI now\u201d... Challenges that <strong>Khang Nguyen Trieu<\/strong> is helping companies to turn around. His leadership skills help companies to make the bridge between business leaders and technology leaders at a time when alignment is more than needed.\u00a0<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">Through The Way Forward, he offers senior tech advisory, interim tech leadership as well as targeted offerings for companies having a precise need on:\u00a0<\/p><ol><li>Business to Technology \/ Strategic and operational alignment through OKRs<\/li><li>AI Readiness and Activation<\/li><li>Business Agility & Resilience through Cloud<\/li><li>Technological Fit-to-Business & Investment<\/li><li>\"Geek to Star\"Enablement<\/li><\/ol><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">\u00a0<\/p><p>[\/et_pb_text][et_pb_button button_text=\"Book a 20min Intro\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#00CEC8\" button_border_color=\"#00CEC8\" button_border_radius=\"10px\" button_letter_spacing=\"0.1px\" button_font=\"Poppins|700||on|||||\" button_icon=\"$||divi||400\" custom_margin=\"0px||||false|false\" custom_padding=\"12px|24px|12px|24px|true|true\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"What (Logos) - Offer: Senior Tech Advisory for companies \" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76\" collapsed=\"off\" global_colors_info=\"{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_text_color=\"rgba(255,255,255,0.7)\" header_2_text_color=\"#FFFFFF\" header_2_font_size=\"45px\" custom_padding=\"||0px|||\" hover_enabled=\"0\" global_colors_info=\"{}\" module_id=\"anchor-OKR\" sticky_enabled=\"0\"]<\/p><h2><span style=\"color: #00cec8;\">Business to Technology - Strategic and operational alignment<\/span><\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"64ff54df-265b-4db1-a04e-ebb20081003f\" text_text_color=\"rgba(255,255,255,0.7)\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">\u00a0<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">A <a href=\"https:\/\/thewayforward.io\/wp-content\/uploads\/2025\/09\/Mc-Kinsey-2016-the-how-of-transformation.pdf\" rel=\"attachment wp-att-711\">Mc Kinsey analysis in 2016 <\/a>\u00a0pointed out that 70% of large scale transformation did not reach their goals. A <a href=\"https:\/\/thewayforward.io\/wp-content\/uploads\/2025\/09\/2025-Oliver-Wyman-Insights-From-C-Suite-Executives-On-Transformation-Success-_-Oliver-Wyman.pdf\" rel=\"attachment wp-att-712\">2025 Oliver Wyman <\/a>\u00a0report found that only 3% of companies fully achieved their objectives after major transformation efforts in the past year, with 34% falling short of most goals. Many things changed between these 9 years, from disruption to new capabilities brought by technology. But one thing did not change: transformation is hard for people and for organisations.\u00a0<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">But \"the only constant thing in life is change\", especially in these uncertain times. How should leaders navigate this paradox that statistically most of their transformation initiatives may fail while there is no choice than transforming?<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">As leaders, you can call out for clarity with <strong>ONE<\/strong> approach as a starting point across your organisation: <strong>OKRs<\/strong>. Have a read here on why this may be the most important thing to start with.\u00a0<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><strong>OKRs<\/strong> stands for \u201c<strong>Objectives and Key Results<\/strong>\u201d and if applied efficiently and persistently across the board, this is the one thing that can help a company to succeed its adaptation to change. Note that if you think that OKRs are the same as performance \/ annual objectives, then you are not doing OKRs. The OKR approach was set up initially at Intel in the 1970s and then <a href=\"https:\/\/rework.withgoogle.com\/guides\/set-goals-with-okrs\/steps\/introduction\/\" target=\"_blank\" rel=\"noopener\">brought at a large scale and \u201copen sourced\u201d by Google<\/a>, which is sharing tools and methods to anyone interested into following this approach. To see OKRs in action, \u201c<a href=\"https:\/\/www.whatmatters.com\/\" target=\"_blank\" rel=\"noopener\">Measure what matters\u201d by John Doerr<\/a>\u00a0takes us through a variety of companies which adopted OKRs.\u00a0<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">Khang Nguyen Trieu has leadership experience implementing OKRs across many organisations as an external senior coach through The Way Forward but as well as an internal C-level leader in previous companies he worked at (such as Accor). He has therefore himself experienced the change management and efforts required to ensure lasting adoption of OKRs from C-level to team level.\u00a0<\/p><p class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\">\u00a0With his leadership skills making the bridge from business to technology, he delivers an OKR approach which delivers the following outcomes for organisations:\u00a0<\/p><ol><li class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><span style=\"color: #00cec8;\"><strong>Focus<\/strong><\/span>: Concentrate your teams on a small number of important priorities apart from Business as Usual<\/li><li class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><span style=\"font-weight: 500;\"><span style=\"color: #00cec8;\"><strong>Alignment<\/strong><\/span>: Break silos by aligning goals across the organisation from top to bottom, left to right<\/span><\/li><li class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><span style=\"font-weight: 400;\"><span style=\"color: #00cec8;\"><strong>Commitment<\/strong><\/span>: Foster collective commitment from individuals to teams<\/span><\/li><li class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><span style=\"font-weight: 400;\"><strong><span style=\"color: #00cec8;\">Tracking<\/span><\/strong>: Lead with transparency, sharing progress and needs of priorities adjustments<\/span><\/li><li class=\"text-mobile-h4 lg:text-h4 font-editorial text-black-coffee text-left mb-6\"><span style=\"font-weight: 400;\"><span style=\"color: #00cec8;\"><strong>Stretch<\/strong><\/span>: Encourage teams to set up goals that push to the next km to make significant changes\u00a0<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ol><p>[\/et_pb_text][et_pb_button button_text=\"Book a 20min Intro\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#00CEC8\" button_border_color=\"#00CEC8\" button_border_radius=\"10px\" button_letter_spacing=\"0.1px\" button_font=\"Poppins|700||on|||||\" button_icon=\"$||divi||400\" custom_margin=\"0px||||false|false\" custom_padding=\"12px|24px|12px|24px|true|true\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"What (Logos) - Offer: Senior Tech Advisory for companies \" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_text_color=\"rgba(255,255,255,0.7)\" header_2_text_color=\"#FFFFFF\" header_2_font_size=\"45px\" custom_padding=\"||0px|||\" hover_enabled=\"0\" global_colors_info=\"{}\" module_id=\"anchor-AI\" sticky_enabled=\"0\"]<\/p><h2><span style=\"color: #00cec8;\">AI Readiness and Activation<\/span><\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"64ff54df-265b-4db1-a04e-ebb20081003f\" text_text_color=\"rgba(255,255,255,0.7)\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">AI here, AI there. AI is everywhere and reading the news, leaders may feel that their company is lagging behind despite initiatives launched but with unclear outcomes. At the same time, pressure of the board and the market pushes leaders to make public statements that AI is well embedded in the company's strategy and execution. The reality? Your competitors may not be as advanced and successful as they claim on AI so don't feel pressured to go \"fast and furious\".\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having a structured approach on such a big game changer is fundamental to turn your company in a \"Human+AI\"-first company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What does a structured approach look like:\u00a0<\/span><\/p><ol><li><span style=\"font-weight: 400; color: #00cec8;\"><b class=\"ng-star-inserted\" data-start-index=\"356\">Develop a Comprehensive AI Strategy and Vision:<\/b> <\/span><ol><li><span style=\"font-weight: 400;\">Secure real C-level sponsorship through a \"AI Hands-on\" Board and C-level phase: get your board and the C-Suite to not only understand the potential and implications of AI \/ GenAI \/ Agentic AI in the context of Travel and Hospitality but also to be (a little) hands on for them to fully grasp the revolution under way.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Goal Setting: Define a clear vision for the strategic impact of AI, aligning it with the overall business strategy, both short and long term.<\/span><\/li><li><span style=\"font-weight: 400;\">AI Journey Mapping: an AI strategy that acts as a living action plan, plotting a course by outcomes, capabilities, and risk<\/span><\/li><\/ol><\/li><li><span style=\"color: #00cec8;\"><b class=\"ng-star-inserted\" data-start-index=\"1357\">Establish an Effective Organizational Structure and Partnerships:<\/b> <\/span><ol><li>Set up an AI Center of Excellence focused not only on expertise but also on guidance, upskilling, governance and value tracking<\/li><li>Decentralised implementation: allowing budget holders and domain managers to identify problems and lead rollouts<\/li><li>Strategic Partnerships: identify build vs buy balance and manage strategic AI vendors up to business configuration<\/li><\/ol><\/li><li><span style=\"color: #00cec8;\"><b class=\"ng-star-inserted\" data-start-index=\"2550\">Prioritize High-Value Use Cases with Agentic AI<\/b><\/span><ol><li>Identify impact areas such as: trafic and customer acquisition, customer care (e.g guest feedback analysis), marketing and branding, employee productivity (e.g hotel staff onboarding), ESG, back-office automation.<\/li><li>Transition from passive assistants to agentic AI performing full business processes<\/li><\/ol><\/li><li><strong><span style=\"color: #00cec8;\">Invest in People and Culture (AI fluency)<\/span><\/strong><ol><li>Employee Acculturation: Implement training and support to build sustainable AI literacy across the organization<\/li><li>Empowering Employees: Provide secure, state-of-the-art AI ChatGPT-like environment that allows employees to create personalized assistants and agents and guide them in their journey.\u00a0<\/li><li>AI Champions: Mobilize local advocates and \"prosumers\" (employees already experimenting with personal AI tools) as early champions to drive adoption and relay best practices<\/li><li>Upskilling: Recognize that AI adoption will require a significant portion of the workforce to reskill (e.g., 40% in the next 3 years), requiring a real HR strategy, not just tactics.\u00a0<\/li><\/ol><\/li><li><span style=\"color: #00cec8;\"><strong>Structure Governance, Security and Compliance<\/strong><\/span><ol><li>Risk Assessment: Identify key AI risks early on (e.g. brand image, intellectual property, data security, algorithmic bias, misinformation) and establish initial principles, policies, and enforcement processes to mitigate them<\/li><li>Data Privacy and Security: Ensure AI systems are optimized for security and compliance, including with AI partners\u00a0<\/li><li>Ethical Usage: <span class=\"ng-star-inserted\" data-start-index=\"5839\">Provide guidance and expertise on ethical usage of AI. Stay updated on evolving regulatory landscapes where you operate.\u00a0<\/span><\/li><li>Human Oversight: define where human oversight will be involved, as the most effective applications will leverage the complementary strengths of humans (critical thinking, judgment, creativity, ethical oversight) and AI (speed, scale, pattern recognition)<\/li><\/ol><\/li><\/ol><p>How does <strong>The Way Forward<\/strong> support you in this approach? As a catalyst \/ accelerator to your leadership and teams, as this AI journey is not something you should outsource, but have full ownership on internally. This is a journey everyone in the company ultimately needs to do for the overall organisation to become fully \"Human+AI\" driven. Following a short audit, Khang Nguyen Trieu will refine with the C-Suite how to structure this approach to be fit with the current maturity of the organisation and its cultural DNA: pace, iterative scope, people to empower across departments to ensure lasting change and impact.\u00a0<\/p><p>\u00a0<\/p><p>[\/et_pb_text][et_pb_button button_text=\"Book a 20min Intro\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#00CEC8\" button_border_color=\"#00CEC8\" button_border_radius=\"10px\" button_letter_spacing=\"0.1px\" button_font=\"Poppins|700||on|||||\" button_icon=\"$||divi||400\" custom_margin=\"0px||||false|false\" custom_padding=\"12px|24px|12px|24px|true|true\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"What (Logos) - Offer: Senior Tech Advisory for companies \" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_text_color=\"rgba(255,255,255,0.7)\" header_2_text_color=\"#FFFFFF\" header_2_font_size=\"45px\" custom_padding=\"||0px|||\" hover_enabled=\"0\" global_colors_info=\"{}\" module_id=\"anchor-Cloud\" sticky_enabled=\"0\"]<\/p><h2><span style=\"color: #00cec8;\">Business Agility & Resilience through Cloud<\/span><\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"64ff54df-265b-4db1-a04e-ebb20081003f\" text_text_color=\"rgba(255,255,255,0.7)\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>In Travel and Hospitality, there is a significant gap between players (typically Online Travel Agencies) able to push new digital features and adjust their digital roadmap fast and other players still finding it challenging to be more agile.\u00a0<\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For 99% of companies, there is a pre-requisite for them to be digitally agile and being able to adjust their IT infrastructure costs dynamically depending on the business activity: Cloud. But the path to Cloud must be executed properly to reap its benefits rather than seeing costs grow out of control. This is not just a technical initiative: the path to Cloud integrates also dimensions such as onboarding finance teams (switch from a Capex to an Opex mindset, finops practices), re-architecting parts of the Informations Systems which should have different time to market and leverage on the Cloud, working with business stakeholders to identify the optimal business + technical transformation paths to the Cloud.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The Way Forward can help you assess your Cloud maturity (technologies, people and organisation readiness) to identify with you the best approach and support you in implementing it. Again, The Way Forward act as a catalyst \/ accelerator of a journey which needs to be owned internally to ensure its long term impact.\u00a0<\/span><\/p><p>\u00a0<\/p><p>[\/et_pb_text][et_pb_button button_text=\"Book a 20min Intro\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#00CEC8\" button_border_color=\"#00CEC8\" button_border_radius=\"10px\" button_letter_spacing=\"0.1px\" button_font=\"Poppins|700||on|||||\" button_icon=\"$||divi||400\" custom_margin=\"0px||||false|false\" custom_padding=\"12px|24px|12px|24px|true|true\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"What (Logos) - Offer: Senior Tech Advisory for companies \" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_text_color=\"rgba(255,255,255,0.7)\" header_2_text_color=\"#FFFFFF\" header_2_font_size=\"45px\" custom_padding=\"||0px|||\" hover_enabled=\"0\" global_colors_info=\"{}\" module_id=\"anchor-APM\" sticky_enabled=\"0\"]<\/p><h2><span style=\"color: #00cec8;\">Technological Fit-to-Business Cost-out & Investment<\/span><\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"64ff54df-265b-4db1-a04e-ebb20081003f\" text_text_color=\"rgba(255,255,255,0.7)\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>Similar to a house which gets more and more crowded with furnitures year after year and more and more difficult to tody up given the amount of items, the Information System of a company piles up applications over time, adding more and more complexity, increasing the maintenance \/ business as usual IT costs, slowing down time to market due to multiple impacts to manage across the board when doing new releases.\u00a0<span style=\"font-weight: 400;\"><br \/><\/span><\/p><p>This phenomen of \"application sprawl\" (same goes for \"technology sprawl) is common in most organisations except for a few ones which have a continuous discipline of cleaning up their Information Systems to preserve IT maintenance costs under control and good consistence business time to market.\u00a0<\/p><p>If you are not in that case, then a \"spring cleaning\" may be needed - also called \"Application and Technology Portfolio Audit\". The work consists in doing an inventory of all applications and technologies used across the company and identify how they should be dealt with. This usually leads to retiring some applications not useful or redundant with others, optimize licences costs, etc... helping to generate recurrent savings.<\/p><p>The Way Forward can help you to put in place a structured approach and tooling to do this audit exercise, as well as set up the dynamic to make it a continuous activity to avoid repeating the same story over time. In this exercise, another outcome beyond recurrent savings is also the identification of re-investment opportunities to create competitive advantages for the company.\u00a0<\/p><p>[\/et_pb_text][et_pb_button button_text=\"Book a 20min Intro\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#00CEC8\" button_border_color=\"#00CEC8\" button_border_radius=\"10px\" button_letter_spacing=\"0.1px\" button_font=\"Poppins|700||on|||||\" button_icon=\"$||divi||400\" custom_margin=\"0px||||false|false\" custom_padding=\"12px|24px|12px|24px|true|true\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"What (Logos) - Offer: Senior Tech Advisory for companies \" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{%22gcid-8020c5c5-3063-43d3-92c5-9fcdd948cb76%22:%91%22background_color%22%93}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_text_color=\"rgba(255,255,255,0.7)\" header_2_text_color=\"#FFFFFF\" header_2_font_size=\"45px\" custom_padding=\"||0px|||\" hover_enabled=\"0\" global_colors_info=\"{}\" module_id=\"anchor-GeekToStar\" sticky_enabled=\"0\"]<\/p><h2><span style=\"color: #00cec8;\">\"Geek to Star\" Enablement<\/span><\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"64ff54df-265b-4db1-a04e-ebb20081003f\" text_text_color=\"rgba(255,255,255,0.7)\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>In most Travel and Hospitality companies, IT \/ Tech teams have long been considered more of a support function and a cost center. This dynamic is detrimental to the company at a time when technology is becoming power for others. Companies not able to shift gear will be among the weaker ones.\u00a0<span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p>The Way Forward can help organisations to shift the positioning of Tech \/ IT teams towards a posture of business enabler and driver. The approach consists in both refining the value proposition of Tech with the CIO\/CTO and his\/her leaders, as well as coaching and mentoring teams to elevate them into true Travel and Hospitality tech partners to their business counterparts, with a real seat at the table.\u00a0<\/p><p>[\/et_pb_text][et_pb_button button_text=\"Book a 20min Intro\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#00CEC8\" button_border_color=\"#00CEC8\" button_border_radius=\"10px\" button_letter_spacing=\"0.1px\" button_font=\"Poppins|700||on|||||\" button_icon=\"$||divi||400\" custom_margin=\"0px||||false|false\" custom_padding=\"12px|24px|12px|24px|true|true\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Footer\" _builder_version=\"4.21.0\" _module_preset=\"default\" 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type=\"1_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"93673e3f-021b-4351-8015-7234ff9905ed\" header_5_text_color=\"#FFFFFF\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<\/p><h5>Quick Links<\/h5><p>[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"linkedin\" _builder_version=\"4.27.4\" _module_preset=\"default\" background_color=\"#007bb6\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"64ff54df-265b-4db1-a04e-ebb20081003f\" text_text_color=\"rgba(255,255,255,0.7)\" link_text_color=\"rgba(255,255,255,0.7)\" custom_margin=\"||10px||false|false\" locked=\"off\" global_colors_info=\"{}\"]<a 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